PSA
Say here maybe.
See, 'round here even the advertising is intended to raise the level of public discourse
Word. Image. Sound.
Rhetoric then may be defined as the faculty of discovering the possible means of persuasion in reference to any subject whatever Aristotle: 'Art' of Rhetoric
It is the advertising that pays for the text, which leads me to suggest that the most important genre in most media is the commercial (in electronic media) and the advertisement (in print media).
October 16, 2006
Why Aren't We Shocked?
By BOB HERBERT
OP-ED COLUMNIST(NYT)
"Who needs a brain when you have these?"
- message on an Abercrombie & Fitch T-shirt for young women
In the recent shootings at an Amish schoolhouse in rural Pennsylvania and a large public high school in Colorado, the killers went out of their way to separate the girls from the boys, and then deliberately attacked only the girls. (...)
And one extra 'words' sample because it is wonderful: How To Debunk Just About Anything (read "part 1" - the middle section).
"In his new book, Talking Right, linguist Geoff Nunberg examines the parlance of the American political right. Conservatives, Nunberg notes, have been remarkably effective at creating a language through which to convey their agenda. The subtitle of his book illustrates what he's getting at: "How Conservatives Turned Liberalism into a Tax-Raising, Latte-Drinking, Sushi-Eating, Volvo-Driving, New York Times-Reading, Body-Piercing, Hollywood-Loving, Left-Wing Freak Show."
Nunberg, who teaches at the University of California-Berkeley, is a researcher at the Center for the Study of Language and Information at Stanford University. He is also the author of Going Nucular and The Way We Talk Now."
You can listen to the interview, as well as read an excerpt from the book, here.